- Rider Guide
Enabling Diversification through Strategic Design
Project info
Live project
Services
- Logo Design & Animation
- Fonts & Colors
- Web Design
- Podcast Design
- Newsletter & Email Flows
- Thumbnails
Headquarters
- Bay Area, CA
Gapping and overlap suggests the segments flowing into one another the way roads overlap and flow into one another. This picture is fitting as Rider Guide is paving the way for the global adoption of lightweight electric vehicles.
Distinct, modern, and electric—just like micro EVs.
Many elements were inspired by 12 of the top media and car magazine websites.
Enabling the global adoption of micro EVs. A little easter egg: the simplified sound wave under the RG monogram is based off of someone saying "Rider Guide".
First party data collection, compelling and brand-aligned copywriting, and captivating visuals. The scooter speed dating series was especially fun to dream up and execute.
I made over 120 final thumbnails for Rider Guide.
This consistent and versatile responsibility proved to be the perfect opportunity for me to become fluent in Figma and to hone my ability to use color, hierarchy, grids, contrast, and balance to draw attention, gain trust, and provoke curiosity.
This consistent and versatile responsibility proved to be the perfect opportunity for me to become fluent in Figma and to hone my ability to use color, hierarchy, grids, contrast, and balance to draw attention, gain trust, and provoke curiosity.
Marilla possesses an impressive and uncanny ability to craft personalized solutions for brands. Upon joining Rider Guide, she quickly filled crucial needs for marketing and design that had been vacant for 2 years. Within just a couple of months, she built email blasts & flows from scratch, designed a wide array visual media from thumbnails to graphs, and executed a full rebrand. She’s proactive, adaptive, and pretty cool.
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