- Rider Guide

Enabling Diversification through Strategic Design

Scooter driving into a screen and then flowing into the rider guide logo and then slamming down and turning into a different color
Rider Guide Logo
black rider guide word mark on off white background
Gapping and overlap suggests the segments flowing into one another the way roads overlap and flow into one another. This picture is fitting as Rider Guide is paving the way for the global adoption of lightweight electric vehicles.
the font and color choice for the rider guide rebrand
Distinct, modern, and electric—just like micro EVs.
rider guide website design home page, review pages template, and editor's choice page template
Many elements were inspired by 12 of the top media and car magazine websites.
rider guide podcast cover that says "we know electric rides"
rider guide podcast logo
rider guide podcast cover example
Enabling the global adoption of micro EVs. A little easter egg: the simplified sound wave under the RG monogram is based off of someone saying "Rider Guide".
6 emails designed by Marilla for the rider guide welcome series and newsletter
First party data collection, compelling and brand-aligned copywriting, and captivating visuals. The scooter speed dating series was especially fun to dream up and execute.
before and after thumbnails. raw photo to fully designed thumbnail
I made over 120 final thumbnails for Rider Guide.

This consistent and versatile responsibility proved to be the perfect opportunity for me to become fluent in Figma and to hone my ability to use color, hierarchy, grids, contrast, and balance to draw attention, gain trust, and provoke curiosity.
Marilla possesses an impressive and uncanny ability to craft personalized solutions for brands. Upon joining Rider Guide, she quickly filled crucial needs for marketing and design that had been vacant for 2 years. Within just a couple of months, she built email blasts & flows from scratch, designed a wide array visual media from thumbnails to graphs, and executed a full rebrand. She’s proactive, adaptive, and pretty cool.
ramier profile image
Ramier Jones
Senior Operations Manager - Rider Guide

Get in touch

✧ I Usually Respond Within 24hrs