- RiderFest

Full Event Identity from 0 to 1

gift of Marilla's RiderFest designs layering over one another
the RiderFest logo, adapted from the Rider Guide logo
RiderFest banners with the RiderFest logo and sponsor logos
Introducing a playful twist on Rider Guide's main logo signifies their commitment to making community events an integral part of their brand.
RiderFest trifold pamphlets with the map, sponsors, and schedule
A guide to the Apple Valley Speedway & RiderFest ensuring a seamless and enjoyable experience for all attendees.
Ramier wearing a RiderFest T-Shirt
The RiderFest t-shirt front and back design
Inspired by vintage car racing t-shirts with a modern, electric twist, these shirts symbolize the exciting potential of micro EV racing.
Rider Guide Banners to represent their knowledge and experience at the RiderFest event
These banners were meant to highlight how much knowledge and experience Rider Guide has, why you can trust them, and where to find their resources.
the wooden trophies for the race winners at RiderFest
racer rosters and racer cards for the micro EV racers of RiderFest
Racers are the heart of the community so the heart of the event. We wanted to make sure they felt well acknowledged and appreciated.
various graphics made to promote RiderFest on social media
"Marilla has an innate ability to transform your vision into reality. Her knack for tailoring each project to specific market needs is exceptional. Beyond her remarkable design skills, her proficiency in copywriting adds an extra layer of depth to her work. I have complete trust in Marilla's capabilities and am always confident that she will not only meet but surpass expectations on any given project."
Jordan profile picture
Jordan Lynn
Marketing Manager, Growth Associate - Rider Guide

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